One of the most valuable skills you will want to have, or fine someone who can handle it for you is managing your site for the best Search Engine Placement.

Search Engine Placement (SEP) advertising helps you market your product or service to your potential customer base. Sponsored SEP sites appear in very visible locations in search results sections of MSN, Alta Vista, Yahoo!, Lycos and more.  With keywords your potential customers use to search the internet, they hopefully land on your website for your product or service.

There are many Search Engine Optimization services and programs. Take a look at download.com for some of the most popular. Editor and user reviews are available.

A couple of the most popular:
Radiocom optimizes sites for high search engine rankings by discovering most effective keywords, analyzing and optimizing pages, submitting to Search engines and directories, and tracking your positions in search results. The traffic analysis module uncovers your site traffic: which referrers / search engines / keywords are most productive, which pages are most popular, how visitors navigate and how your advertising campaigns convert.

There is a site quality check and FTP manager. Link Partner Tool in Web CEO helps you discover potential partners and contact them with ease. PPC Manager facilitates all your paid search activities. Web CEO always comes with Free Training in Search Engine Marketing. Sharewarist.com

All-in-One Submission is search engine submission software automatically submits your URL to 880,000 search engines, directories, and link pages, including Yahoo, Dmoz, and Google. It includes a meta tag generator, a key word density analyzer, a doorway page generator, a Web site ranking utility, a report generator, an engine database updater, an automated scheduler, and FTP uploader.

Google Ranking Booster 7.0.0.2

Bessling Company
Get ranked at the top of Google and other major search engines. 17 easy to use SEO tools to get ranked at the top of Google and other major search engines. Google ranks by Link Popularity.

Keyword builder--find and use the best keywords to drive traffic to your site. HTML validator--make sure your site is ready for search engine indexing. Web site ranking utility.

Create, manage, add and edit your own search engine databases.