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In your HTML code, you'll find something like this near the top of your page <TITLE>Untitled document</TITLE>. Use a title that clearly explain what the page is about. Include words and phrases you think people will search on, so if you're selling widgets for example you might have something like this

<TITLE>Online sales of professional wrestling manual widgets. Company Name</TITLE>

It's a good idea to use different titles for different section/pages off your site, so on a help page you might have:

<TITLE>How to buy bald pink widgets</TITLE>

The description tag is handy for controlling how your link will appear. Use 12 to 20 words that describe the content of your page, preferably using the same collection of words and phrases that can be found in your main body of text. This again could and should change from page to page depending on content. For example: <META NAME="description" content="Quality widgets for sale. Buy online at low prices at My Store">

The other main meta tag is the keywords. Choose words and phrases that people will search on, are relevant to your site and appear in your main body of text. For example: <META NAME="keywords" content="flagpoles, red flagpoles, mechanical flagpole sales">

Note: It is commonly believed the meta tags are not as important as they once were, as search engines know those seeking higher rankings can "stuff" meta tags with irrelevant words, or even their competitors names. Concentrate on PAGE CONTENT, USE A REASONABLE DENSITY OF KEYWORDS you believe surfers will use when trying to find your business

Many of the major search engines will pick up the text from your your site and use it, among other factors, as a test of relevancy for the search. Having keyword rich text is important for giving the search engine something to pick up on.

Each graphic on your site should have accompanying alt information - that's the text in a box you see when you pass your cursor over a graphic. You can also help with your search engine optimization by using concise keyword rich descriptions. For example:<img border="0" src="images/manual_widget.gif" alt="Manual widget">