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Open the template in Fireworks (.png file).
Double Click on 'Your Company Name' to open the text editor. (If the Company name is grouped, you have to ungroup it to edit it. Right click on the company name and click on Ungroup)
Change the company name in the text editor. You can also adjust the font type, size and color here.
Repeat the above 2 steps for the company slogan if it exists.

Once the Company Name and Slogan have been modified it is Window/Layers.

In the Layers panel, open the Web layer by clicking on the eye icon next to the layer. You will now be able to see all the slices. Right click on 'company name' slice (found on top) and click on export selected slice. Export the slice to the images folder in the destination folder in your Dreamweaver

Once the image is exported it will automatically be reflected in the site.

Please note: The size of the image should not be changed. Make sure the 'Company name' fits within the slice. You can adjust the text size or make the name into two lines if the name is too long.
 

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Search on your theme of interest, and please keep in mind that any template can become your desired look by simply switching out images.